Share some pricing strategies you think are effective
Bon
8 replies
I came across a fascinating product - items.design .
It's a collection of AI-generated resources.
The pricing strategy is very instructive:
1. The price is not expensive, only $20.
2. There is a limited-time, limited-quota discount of 50%.
3. After payment, not only are all resources unlocked, but new assets are also made available weekly, along with prompt access.
It perfectly taps into the FOMO (fear of missing out) mindset, so I ended up buying it.
Replies
Diksha Patro B@dikshapatrob
- Look at the compeititors' pricing
- See if there's a gap in the market for segments i.e enterprise level vs SMBs and price accordingly.
- There are different TYPES of pricing - flat, tier-based, bundling, credit-based, etc - look at your revenue vs cost vs competition and decide accordingly!
Share
design is indeed quite intriguing! The combination of a reasonable base price with a limited-time discount and ongoing value through weekly new assets is a smart way to capture customer interest.
Launching soon!
that pricing strategy sounds really effective! The combination of a low initial price, a limited-time discount, and ongoing value through weekly new assets is a great way to tap into the FOMO mindset.
Launching soon!
But did you need the designs for a specific work?
What suggestions do you have for a Bookkeeping AI? We haven't researched competitive rates yet, but your opinions on this matter would be helpful.
Value-Based Pricing: Align pricing with perceived customer value.
Freemium Model: Offer a basic version for free, charge for premium features.
Bundle Pricing: Combine products/services for a discounted rate.
Dynamic Pricing: Adjust prices based on demand, supply, or market conditions.
Tiered Pricing: Present multiple pricing tiers with varied features.
Penetration Pricing: Set initial low prices to gain market share.
Subscription Model: Charge regularly for ongoing access or services.
Psychological Pricing: Use pricing to influence consumer perception (e.g., $9.99).
Discounts and Promotions: Attract customers with limited-time offers.
Competitive Pricing: Price in line with or slightly below competitors.
Do check your competitors' pricing, you don't want to over or under-value yourself.
Offer different price plans for the customers, they will choose the ones that make the most sense to them.
I am a huge fan of a free trial - try something before you buy it, and it's very common to use for SaaS products.