SaaS founders keep making this mistake with social proof

The more I speak to founders and creators, the more I understand how *underutilised* testimonials are They are NOT just for slapping on your landing page You have to use them throughout the WHOLE buyer cycle. Here's how: Get more awareness & visits Post them as videos and images on socials & in emails to drive awareness and traffic to your website. Get more visits 2 Use them in your paid ads to reduce CPC and CAC. Get more demos Add them to your demo page to increase conversion to demo. And when someone books a demo, redirect them to your Wall of Love, and keep them interested. Improve your outbound performance Add testimonials to your pitches and outbound messages to increase the response rate. Address sales objections Address your prospect's objections with relevant testimonials. They're worried about setup? Send them a testimonial talking about how easy it was. Same for price, security and ease of use. Increase landing page conversion If your customer can sign up immediately, add them to your landing pages and sign up pages to boost conversions. Activate more Turn more sign ups into active users with success stories and testimonials from your happy customers. Send them in your email sequence. Increase free to paid conversion Use testimonials talking about the benefits of upgrading, or the specific features they unlocked. Collect them automatically Now the flywheel kicks in. Automate testimonial collection from your new customers and drive even more awareness, visits and sales. In short: right testimonial, right time. You need to understand what you're trying to achieve and find the relevant testimonial for the goal. You can use my free tool http://Senja.io to collect more, better testimonials and share them at the RIGHT time.